About Our Strategic Communication Services
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Strategic Communication means may things to many people. We view it as helping our clients prepare in advance for any internal or external, targeted or unplanned event, initiative, objective, and program or contingency that might arise. In other words, we help you develop a comprehensive communication plan that prepares you for the expected – and the unexpected.
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Building an effective communication plan takes time and effort. To help you develop your plan, we start by learning all that we can about your organization, from top down to bottom up. We conduct confidential interviews with your top-level executives and rank-and-file employees.
If necessary, we survey your organization’s key stakeholders, including customers, suppliers, investors or supporters, etc., through in-person interviews or online surveys. Only when we are practically living and breathing your organization do we sit down to begin drafting your strategic plan, with your valuable input. And when your plan is complete, we also offer training services to help you implement it successfully.
Make Plans
Crisis Communication Planning
Crises come in all forms – from sudden natural emergencies to negative news that could harm your organization’s good name. That’s why having a crisis communication plan makes sense.
The Digital Willow team will work with you to strategically plan for any eventuality before there’s a problem. We’ll help you develop a crisis communication plan that identifies an internal response team and media spokespeople and establishes a general plan of action. We’ll offer effective coaching on how to talk with the media and your key stakeholders—especially when addressing tough questions—both during and after an event. We’ll also help you communicate your organization’s crisis communication plan clearly and effectively to all employees or members of your organization. |
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